viDesktop had been a leader in talent management software for law firms, but the talent management market had shifted with more competitiors winning favor by focusing on design and interface usability. Major changes in the industry also meant more demand from customers for performance and succession management. viDestop’s competitors were finding new ways to provide customers with a clear overview of the workforce across the whole organization, putting viDesktop further behind the pack.
A thorough competitive analysis revealed that although competitor onboarding tools had become more robust, there was still room for improvement in employee lifecycle management. We helped pinpoint opportunities within the software using extensive sales team, support team, and customer surveys. By mapping the current user journeys we were able to spot opportunities for improvement.