Product + UX Strategy.
Due to the fast paced nature and competition of fashion and e-commerce, ViewTry's vision for a new social media and shopping experience needed to be engaging, fun, and shareable—all while showcasing popular products and high-quality product photography. We were tasked with reimagining their existing user experience and develop a new product strategy that would effectively convert shoppers, advertisers, and freelance artists.
We approached shoppers as the primary user group and focused on fun, value-added features—shareable digital closets and wishlists to track favorites and webcam-based virtual try-on environment with shareable photos. To enable easy purchasing, each product page was created with exclusive advertising options for verified retailers of each listed product. Retailers would supply product photographs and the built-in artist network would edit the photos suitable for virtual try-ons.
We wrote functional specifications for ViewTry’s development team to create a fully automated system connecting all users in a custom administrative backend. To measure performance against the objectives of the business, we conceptualized customized tracking and analytics to give the company all the information it needed about everything from shares to virtual try-ons to click-throughs to artist earnings and performance.